Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and Digital teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, and ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value. Dynamic Yield operates as a standalone SaaS business under Mastercard’s Data & Services division.
FullStory and Dynamic Yield work together to make personalizing your digital experiences faster and more effective than ever. With FullStory’s rich analytics, you can understand why one variation served by Dynamic Yield outperformed another, where visitors are struggling in the funnel, as well as additional insights on how to improve the customer experience via Dynamic Yield’s real-time personalization capabilities.
Upon discovering a variation of a homepage hero banner outperformed another for a particular audience within FullStory, use the information to build and test an entirely new campaign based on the winning variation. Win back audiences who have displayed frustration signals captured by FullStory and target them with a special promotion through Dynamic Yield once they arrive back on the site, either in the form of a popup or skinny banner.